Consumer acculturation is the general process of adaptation by consumers in the marketplace. It first starts with a deep love of the culture, followed by not feeling comfortable with the environment because of the lack of familiarity. Next is beginning to feel comfortable and finding friends in the new environment. Finally is accepting that this new environment is home.The two agents of acculturation in the hispanic/latino subculture are Spanish language media and public schools.Spanish language media helps hispanics/latinos keep in touch with their culture of origin and public schools help consumers learn to assimilate.
Final Project
MKT 3400 CONSUMER BEHAVIOUR FALL 2017 El Sereno (90032) Aaron Rodriguez (arodr445@calstatela.edu) Cindy Espinueva (cespinu@calstatela.edu) Darren Nursalim (dnursal@calstatela.edu) David Puga (dpuga3@calstatela.edu) Monica Centeno (mcenten7@calstatela.edu) Oscar Argueta (oarguet@calstatela.edu) Raymond Gutierrez (rgutie31@calstatela.edu) Samantha Garcia (sgarc241@calstatela.edu) Steven Roncalli ( sroncal@calstatela.edu ) TABLE OF CONTENTS El Sereno History and Demographics 3 First variable: Vegetarian Foods 4 Second variable: Organic Foods 6 Third Variable: Fresh Foods 7 Analysis and recommendations 8 Reflections 8 Bibliography 10 Appendices 12 History and Demographics of the Selected Zip Code The history of El Sereno traces back to 1771, before the city of Los Angeles was establi...
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