- only go through extensive problem solving when there is high involvement
- steps in the decision making process
- problem recognition
- consumer sees the problem
- information search
- evaluation of alternatives
- product choice
- outcomes
- alternatives
- evoked set
- consideration set
- product choice
- once we assemble and evaluate
- outcomes
- post purchase affects long term memory
- iconic transfer ritual
- take pictures of items before disposable
- transition place ritual
- move to garage first
- then dispose later
- ritual cleansing
- wash and iron first
- post purchase experience
- alternative markets
- lateral cycling of used products
- craigs list, penny saver
- snap goods, ebay
- used books and textbooks
- used clothing, equiptment
- freegans
Final Project
MKT 3400 CONSUMER BEHAVIOUR FALL 2017 El Sereno (90032) Aaron Rodriguez (arodr445@calstatela.edu) Cindy Espinueva (cespinu@calstatela.edu) Darren Nursalim (dnursal@calstatela.edu) David Puga (dpuga3@calstatela.edu) Monica Centeno (mcenten7@calstatela.edu) Oscar Argueta (oarguet@calstatela.edu) Raymond Gutierrez (rgutie31@calstatela.edu) Samantha Garcia (sgarc241@calstatela.edu) Steven Roncalli ( sroncal@calstatela.edu ) TABLE OF CONTENTS El Sereno History and Demographics 3 First variable: Vegetarian Foods 4 Second variable: Organic Foods 6 Third Variable: Fresh Foods 7 Analysis and recommendations 8 Reflections 8 Bibliography 10 Appendices 12 History and Demographics of the Selected Zip Code The history of El Sereno traces back to 1771, before the city of Los Angeles was establi...
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