consumer behavior

age is a significant part of out identified  age cohort  my generation  similar ages and experiences  common memories  common cultural heroes  marketers target specific age cohorts  generational categories  the interbellum generation ( before 1914)  the silent generation ( 1914-1945  generation y  born 1986-2002  echo boomers millennials  the digital generation  one-third of U.S. population  spends 170 billion an year  texting vs talking  digital natives  generation x  born 1965-1985  desirable stable families  save portion  baby boomers  largest age cohort  radically different from their parents  grew up 

the big three american ethnic subcultures  hispanic american / latinos  black / african americans  asian americans  limitations of ethnicity-based target marketing  very contreversial practice  rife with steretypes  african americans  overall spending patterns of black and whites are roughly similar  household income and educational levels rising  hispanic american  what does hispanic mean  consumer behavior  brand loyal  easy to reach  highly concentrated geographically by country of origin  interest  spirituality  stronger family ties  more color in their lives  larger family size  spend more on groceries  Asian American  one of the fastest growing ethnic groups  most affluent  best educated  most brand-conscious  least brand loyal  culturally diverse subgroups  many languages/dialects  multi...

what is social class  a status hierarchy based upon education, income, occupation, and family background   what consumption cues do you use to determine a person's social class