consumer behavior

only go through extensive problem solving when there is high involvement  steps in the decision making process  problem recognition consumer sees  the problem  information search  evaluation of alternatives  product choice  outcomes  alternatives  evoked set  consideration set  product choice  once we assemble and evaluate  outcomes  post purchase affects long term memory  iconic transfer ritual  take pictures of items before disposable  transition place ritual  move to garage first  then dispose later  ritual cleansing  wash and iron first  post purchase experience  alternative markets  lateral cycling of used products  craigs list, penny saver  snap goods, ebay  used books and textbooks  used clothing, equiptment  freegans