Final Project
MKT 3400 CONSUMER BEHAVIOUR FALL 2017 El Sereno (90032) Aaron Rodriguez (arodr445@calstatela.edu) Cindy Espinueva (cespinu@calstatela.edu) Darren Nursalim (dnursal@calstatela.edu) David Puga (dpuga3@calstatela.edu) Monica Centeno (mcenten7@calstatela.edu) Oscar Argueta (oarguet@calstatela.edu) Raymond Gutierrez (rgutie31@calstatela.edu) Samantha Garcia (sgarc241@calstatela.edu) Steven Roncalli ( sroncal@calstatela.edu ) TABLE OF CONTENTS El Sereno History and Demographics 3 First variable: Vegetarian Foods 4 Second variable: Organic Foods 6 Third Variable: Fresh Foods 7 Analysis and recommendations 8 Reflections 8 Bibliography 10 Appendices 12 History and Demographics of the Selected Zip Code The history of El Sereno traces back to 1771, before the city of Los Angeles was establi...