A reference group is a group to which an individual or another group is compared. The 3 types of reference groups are large formal organizations, small informal organizations and cultural figures. An example of a reference is a cultural figure and it influences members by influencing others attitudes and behaviors. This attitudes and behaviors are influenced by providing unbiased evaluation and expert analysis to provide consumers the information needed to make a educated decision to select the product that best fits their needs. Influences are socially active and are among the first buyers of products so they provide information quickly.
Final Project
MKT 3400 CONSUMER BEHAVIOUR FALL 2017 El Sereno (90032) Aaron Rodriguez (arodr445@calstatela.edu) Cindy Espinueva (cespinu@calstatela.edu) Darren Nursalim (dnursal@calstatela.edu) David Puga (dpuga3@calstatela.edu) Monica Centeno (mcenten7@calstatela.edu) Oscar Argueta (oarguet@calstatela.edu) Raymond Gutierrez (rgutie31@calstatela.edu) Samantha Garcia (sgarc241@calstatela.edu) Steven Roncalli ( sroncal@calstatela.edu ) TABLE OF CONTENTS El Sereno History and Demographics 3 First variable: Vegetarian Foods 4 Second variable: Organic Foods 6 Third Variable: Fresh Foods 7 Analysis and recommendations 8 Reflections 8 Bibliography 10 Appendices 12 History and Demographics of the Selected Zip Code The history of El Sereno traces back to 1771, before the city of Los Angeles was establi...
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