- the big three american ethnic subcultures
- hispanic american / latinos
- black / african americans
- asian americans
- limitations of ethnicity-based target marketing
- very contreversial practice
- rife with steretypes
- african americans
- overall spending patterns of black and whites are roughly similar
- household income and educational levels rising
- hispanic american
- what does hispanic mean
- consumer behavior
- brand loyal
- easy to reach
- highly concentrated geographically by country of origin
- interest
- spirituality
- stronger family ties
- more color in their lives
- larger family size
- spend more on groceries
- Asian American
- one of the fastest growing ethnic groups
- most affluent
- best educated
- most brand-conscious
- least brand loyal
- culturally diverse subgroups
- many languages/dialects
- multicultural americans
- one of the fastest growing groups
- affluent
- young high levels of education
- still "under the radar" of marketing
- religious subcultures
Final Project
MKT 3400 CONSUMER BEHAVIOUR FALL 2017 El Sereno (90032) Aaron Rodriguez (arodr445@calstatela.edu) Cindy Espinueva (cespinu@calstatela.edu) Darren Nursalim (dnursal@calstatela.edu) David Puga (dpuga3@calstatela.edu) Monica Centeno (mcenten7@calstatela.edu) Oscar Argueta (oarguet@calstatela.edu) Raymond Gutierrez (rgutie31@calstatela.edu) Samantha Garcia (sgarc241@calstatela.edu) Steven Roncalli ( sroncal@calstatela.edu ) TABLE OF CONTENTS El Sereno History and Demographics 3 First variable: Vegetarian Foods 4 Second variable: Organic Foods 6 Third Variable: Fresh Foods 7 Analysis and recommendations 8 Reflections 8 Bibliography 10 Appendices 12 History and Demographics of the Selected Zip Code The history of El Sereno traces back to 1771, before the city of Los Angeles was establi...
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