age subcultures


  • age is a significant part of out identified 
  • age cohort 
    • my generation 
    • similar ages and experiences 
    • common memories 
    • common cultural heroes 
    • marketers target specific age cohorts 
  • generational categories 
    • the interbellum generation ( before 1914) 
    • the silent generation ( 1914-1945 
  • generation y 
  • born 1986-2002 
    • echo boomers millennials 
    • the digital generation 
    • one-third of U.S. population 
    • spends 170 billion an year 
    • texting vs talking 
    • digital natives 
  • generation x 
    • born 1965-1985 
    • desirable stable families 
    • save portion 
  • baby boomers 
    • largest age cohort 
    • radically different from their parents 
    • grew up 

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